
Miami Research Marketing & Advertising, Inc. (MRMA) facilitates
Patient Recruitment for Pharmaceutical Clinical Research Sites as well as targeted
Direct-To-Consumer advertising for leading pharmaceutical companies.
Miami Research
Marketing & Advertising plans, negotiates, and purchases television, radio, newspaper,
internet and magazine advertising for a wide variety of therapeutic categories for
pharmaceutical companies.
Our inhouse
multi-media capabilities enable us to save advertising funds by providing full patient
recruitment advertising services, including:
IRB
submittals
Copywriting for print, radio, TV, web and Social Media marketing
Technical production of all ads for final IRB approval submittal
Media placement anywhere in the United States and Latin America
Campaign reports during and after all campaigns
And much more
The vehicles used to
assure mass responses which have made MRA a top-enrolling site and prompted various
pharmaceutical research sites and CRO's to entrust us with their central campaigns
include:
- Radio announcements
- Television announcements
- Newspaper and magazine ads
- Guerrilla Marketing/Community events
- Social Media Marketing
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- Text Marketing
- Ailment-specific web sites
- Email campaigns
- Physician networking
- Direct Mail and more...
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Our marketing and
advertising strategies and techniques will help you recruit patients faster and save
significant amounts of time and money. Whether targeting the Anglo or Hispanic market,
Miami Research Marketing and Advertising will maximize the effectiveness of your
advertising dollars!
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Patient
recruitment advertising is a complex process. The difference between a successful
and unsuccessful recruitment campaign is dependent on the study's enrollment criteria, the
clarity and execution of the creative advertising message, the intelligent targeting and
spending of the media budget and how well prospective patients are handled once they
respond to the advertising. |
An advertising media purchase is almost always the single largest line item of an
advertising campaign. Whether you're a sponsor, SMO, CRO, individual site or patient
recruitment firm, you need to know that the company who purchases your advertising
understands that the needs of your study are different than those of a general advertiser.
R.A. provides you with a common sense approach to patient recruitment media buying.
Radio announcements are among of the most effective vehicles for patient recruitment.
R.A.'s relationship with the media is unparalleled. R.A.'s Director has been in the media
business for over 20 years. This has served as an invaluable asset in negotiating the best
media buys possible.
We are currently in development of our web site. For more information on our services,
please call at (305) 665-2985 or email Jack
Mesa, Advertising Director.
Miami Research Marketing & Advertising, Inc. | 6280 Sunset Dr., Suite 400 | South
Miami, FL 33143
Ph: (305) 665-2985 / Fx: (305) 669-8966
This site is currently being updated to better
serve you. Please bookmark and return soon.
© 2010 Copyright Miami Research
Marketing & Advertising, Inc. |