PATIENT RECRUITMENT SPECIALISTS

Miami Research Marketing & Advertising, Inc. (MRMA) provides Patient Recruitment Advertising services for leading Pharmaceutical Companies . 

MRMA is an in-house advertising agency owned by Quest Pharmaceutical Services (QPS) - Miami Research Associates (MRA), a top enrolling clinical research site with nationally acclaimed patient recruitment enrollment strategies.  MRMA expanded to provide central services directly to pharmaceutical and nutraceutical companies upon frequent requests from MRA Sponsors asking to share our marketing strategies with other sites.  Today, MRMA is the only site-owned patient recruitment advertising agency specializing in sharing site-tested marketing tactics. 

Our in-house capabilities include:

• IRB compliant copywriting
• Digital production of all ads for final IRB submittal/approval
• Custom designed ads for each site
• Local pricing on national media placement
• Campaign analytics
• English-Spanish Certified Translations within 24-48 hours
• Streamlined procedures to roll out expedited campaigns

Media used to assure mass responses include:

• Radio Announcements (Terrestrial and HD/Digital)
• Video announcements (TV and Online/Digital)
• Print Ads and Flyers
• Guerrilla Marketing/Community events
• Digital Mobile In-app Platforms
• Social Media Marketing
• Geofence Technology Marketing
• Banner and Video Retargeting
• List Marketing for Email and Direct Mail campaigns

Our marketing and advertising strategies help you recruit patients fast, and save significant amounts of time and money. Whether targeting the Anglo or Hispanic market, Miami Research Marketing and Advertising will maximize the effectiveness of your advertising dollars!

MRMA: EXPERIENCE



MRMA was founded in 1996 along-side Miami Research Associates (MRA).  MRMA's extensive response history database is mined with invaluable analytics from thousands of patient recruitment clinical trial campaigns conducted throughout our years in service.  Knowing which media has been effective for a particular demographic, therapeutical area and culture enables us to select the most appropriate channels for each study.

 

Pharmaceutical and Nutraceutical sponsors benefiting from our services include,:

 

Amgen
AstraZeneca
Asubio
Baxter
Bayer
Boehringer Ingelheim
Bristol-Myers Squibb
Eisai
Emergent
GlaxoSmithKline
Johnson & Johnson
Lilly
Medicago
Medimmune
Merck & Co.
Novartis
Novavax
Noven
Novo Nordisk
Otsuka
PaxVax
Pfizer
Roche
Sanofi
Takeda
Vaxxinate

 

Pharmaceuticals, Nutraceuticals, SMOs and CROs need an agency that understands the research patient's culture first-hand.  MRMA creates centralized study ad bundles in a expedited manner, with utmost attention to effectiveness to help meet your enrollment goals. 

 

MRMA: MEDIA ALLIANCES

MRMA's media relationship is unparalleled. MRMA's Agency Director Jack Mesa (CITI & AAHRPP Certified) has been in the broadcast and digital media sector since 1984, providing the industry knowledge to negotiate cost-effective advertising campaigns.  Our strategic media buys achieve the highest possible ad exposure frequency at the lowest rates possible, nationwide.  MRMA's turnkey media buying  solutions allow us to place campaigns with as little as a 48-hour notice (with final approved ad materials).

 

We have solid active accounts with our broadcast and digital media partners, including:

 

 

Place your next research study campaign with MRMA. Experience the peace of mind of having your recruitment efforts handled by an agency that knows clinical trial recruitment, because we also conduct them!