healthadvertiing-patientrec.gif (16657 bytes)

Miami Research Marketing & Advertising, Inc. (MRMA) facilitates Patient Recruitment for Pharmaceutical Clinical Research Sites as well as targeted Direct-To-Consumer advertising for leading pharmaceutical companies.

Miami Research Marketing & Advertising plans, negotiates, and purchases television, radio, newspaper, internet and magazine advertising for a wide variety of therapeutic categories for pharmaceutical companies.

Our inhouse multi-media capabilities enable us to save advertising funds by providing full patient recruitment advertising services, including:

•  IRB submittals
•  Copywriting for print, radio, TV, web and Social Media marketing
•  Technical production of all ads for final IRB approval submittal
•  Media placement anywhere in the United States and Latin America
•  Campaign reports during and after all campaigns
•  And much more

The vehicles used to assure mass responses which have made MRA a top-enrolling site and prompted various pharmaceutical research sites and CRO's to entrust us with their central campaigns include:

  • Radio announcements
  • Television announcements
  • Newspaper and magazine ads
  • Guerrilla Marketing/Community events
  • Social Media Marketing
  • Text Marketing
  • Ailment-specific web sites
  • Email campaigns
  • Physician networking
  • Direct Mail and more...

Our marketing and advertising strategies and techniques will help you recruit patients faster and save significant amounts of time and money. Whether targeting the Anglo or Hispanic market, Miami Research Marketing and Advertising will maximize the effectiveness of your advertising dollars!

 

calltoday.gif (41750 bytes)

Patient recruitment advertising is a complex process.  The difference between a successful and unsuccessful recruitment campaign is dependent on the study's enrollment criteria, the clarity and execution of the creative advertising message, the intelligent targeting and spending of the media budget and how well prospective patients are handled once they respond to the advertising.


An advertising media purchase is almost always the single largest line item of an advertising campaign. Whether you're a sponsor, SMO, CRO, individual site or patient recruitment firm, you need to know that the company who purchases your advertising understands that the needs of your study are different than those of a general advertiser. R.A. provides you with a common sense approach to patient recruitment media buying.

Radio announcements are among of the most effective vehicles for patient recruitment. R.A.'s relationship with the media is unparalleled. R.A.'s Director has been in the media business for over 20 years. This has served as an invaluable asset in negotiating the best media buys possible.

We are currently in development of our web site. For more information on our services, please call at (305) 665-2985 or email Jack Mesa, Advertising Director.


Miami Research Marketing & Advertising, Inc. | 6280 Sunset Dr., Suite 400 | South Miami, FL 33143
Ph: (305) 665-2985  /  Fx: (305) 669-8966

This site is currently being updated to better serve you.  Please bookmark and return soon.

 © 2010 Copyright Miami Research Marketing & Advertising, Inc.